The first time I passed Grand View Avenue when I moved to LA, I thought, "Okay, sure. Whatever, soulless boulevard." Today I actually walked down Grand View Avenue and discovered that a mere five minutes from my house is a spot where if you turn to the east you can see all the way to the skyscrapers of downtown and the San Gabriel mountains beyond. If you turn to the west, you can see the sea shining in the sun.
Fine then, sign. Don't let me be cynical.