Seven lessons from five years of running an intuitive business

(Said lessons are wildly applicable to all life paths, in case you're wondering why you clicked on this post.)

Eyes on your own paper. 

When I first started, I didn't do it the way anyone else did it. I did things the way I wanted to do them - channel everything on the spot instead of planning? Perfect. Announce multiple things at a time because that's the way they're flowing through my brain? Done. 

I wasn't looking at anyone else, I wasn't doing it the way anyone else was doing it, and it felt so good. Until I started looking at other people's instagram accounts. Until I got onto a few email lists. I stopped focusing on the process that felt best to me and started to feel like I needed to Learn Things From People Who Knew Better Than I. This would have been fine, except that instead of cherry-picking the lessons I needed, I began to doubt the way I was doing things.

We do things differently because we're meant to do things differently. There are people who need things done the way I do them, who need to hear things the way I say them, who need the energy I blaze out. So I get to do it however the hell I want. So do you. 


Charge whatever you need to show up from a place of excitement and nourishment. 

Don't charge the industry standard (whatever that is), don't charge what you think people will pay, charge what you need to do the work you do. Historically, I have been terrible at this. Or, more accurately, I've been great at the excitement but not so hot at the nourishment. Because I want everyone who wants to work with me to be able to. Because I want to help people even if, especially if, money is a challenge. Because money has so often been a challenge for me. 

Then I burned out so hard I could barely work for a year. Since then, I've had multiple come-to-Jesus moments with myself. Am I serious about doing this work? Am I serious about taking good care of myself? Am I serious about seeing the possibilities and transformation and magic that can happen when huge investments of energy, money, and time are made? Yes, yes, and yes. Yes even when it feels scary.

I made the commitment to myself to raise my prices in October to what nourishes me. (After sitting with that promise for a week, I've decided why wait until October?) Because healers need healers. Coaches need coaches. Women who work a lot need support. If you are in the business of supporting humans (which is every job ever), you need, require, and deserve whatever you need to do that work.

Charge what you need to be paid in order to do the work and show up from a place of excitement and overflow. That number may be uncomfortable. Do it anyway.

Self-care times a million. 

I'm embarrassed to admit this, but as someone who teaches women how to take better care of themselves, to nurture themselves, to treat themselves as sacred, I was often kinda bad at that. Practice what you preach, Amber. 

We're living through a time that calls for maximum self-care. Whatever it takes to keep your own cup filled, do that. No excuses. 

Commitment to self over outcome. 

Focusing on anything external pulls focus from where your true power lives. (Pro tip: Your power lives within you. Here's a little rant on that.) Here are some external things that actually deserve none of your attention: numbers of followers, numbers of likes, numbers in your bank account, things happening the way you wanted. Because they're actually none of your business. External response to your work is not your concern.

Controlling the way things happen in the work as a result of your work is not your job. Continuing to go within, feel the feelings of what you'd like to create, and then taking the next soul-led action - THAT is your job. Focus on shifting your internal experience in the direction that feels good and you can't fail. 

Don't do anything from a place of "I have to do this", do it from a place of "I can't wait to do this, I must do this, I must do this now, sorry dinner dishes you just lost your place in line." 

Why do I work for myself if I post something just because I think I have to? Doing things because you have to do them is terrible and soul-shrinking and we all wanted to leave that behind in elementary school. 

Honestly, everything is optional. Even the things that don't feel optional. You don't HAVE to pay your taxes, you just have to accept the consequences of not paying them. You don't HAVE to stop at that stop sign, you just have to accept the consequences of blowing through it. You don't HAVE to do those dishes, you just have to accept dirty dishes. 

When I do things in my business because I think I have to, they straight up do not work. When I do things from a place of OH MY GOD THIS! THIS IS THE THING RIGHT NOW! it doesn't matter whether it works or not, because I am in my creative genius flow. (Being in that place usually means it does work, but also means I don't feel too bothered either way.) 

Hint: If nothing feels good, nothing feels exciting, it's time to go back and fill your cup. Don't write the thing because you feel like you have to write the thing, go on a walk or watch Harry Potter or do whatever feels like a soul-sigh of relief and keep doing the soul relief things until you feel that inspiration and excitement fire back up. 

Go all in. 

For a long time, I was in the space of "Don't give up." Which is a very different flavor than "Go all in, energy blasters blazing."

Going all in is the energetic transformation that shifts the whole universe in your favor. 

Heal whatever you need to heal to get where you want to go. 

I had to heal an energy of scarcity going back many generations. I had to ground fully into my worth and the worth of this work. I had to heal societal constructs I had sucked up around what it means to be a healer (you have to heal everyone and you have to do it for free) and a woman. I had to heal my own rabid codependence. I had to heal my addiction to emotional drama and struggle and misery and lack. All this work is ongoing. I have to use all the tools I teach and channel more tools weekly to keep myself on track.

Heal your shit. Catch yourself when it bubbles back up and gently remind yourself that we don't do that anymore. 

Being a healer, an intuitive, a channel, a writer, a leader, a teacher, an entrepreneur, a lover of humans is not for the faint of heart. You already know this. But if you aren't quite sure - in this moment - if it's worth the effort, allow me to say: Yes. It's worth it. Keep going. Go all in, if you haven't already. Your soul is yearning for that commitment. 

Love, Amber 

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